Founder & CEO, Sharktech Global and Divine Lab Worx
Dainu Devis is the founder and CEO of Sharktech Global and leads Divine Lab Worx, its go-to-market consultancy arm. His background spans concurrent product and process design at UNSW, national telecommunications infrastructure delivery across 2,200 network sites for Telstra, and market entry advisory for Asian manufacturers entering Australia and New Zealand. He writes on go-to-market strategy, infrastructure site intelligence and category building.
DAINUDEVIS.COM
A distributor agreement signed over video calls is not a market entry strategy. What genuine local presence means for compliance, channel relationships and reading the Australian market in real time.
Microsoft, Amazon and the Australian Government have committed over $100 billion to AI infrastructure. The bottleneck is not capital. It is the right site, understood correctly, secured fast.
Most infrastructure site decisions fail because they optimise for one variable. Site intelligence means evaluating all seven, simultaneously, before a single dollar is committed. Here is how we do it.
Palm Jumeirah cost $5 billion and is visibly decaying less than twenty years later. That is not a construction problem. It is what happens when you commit capital before you truly understand the site. Dainu Devis on the discipline that separates infrastructure that endures from infrastructure that corrodes.
Australia is one of the most profitable retail markets on the planet. It is also one of the most aggressively concentrated. For high-capacity overseas manufacturers, finding a local distributor is usually where the capital is killed.
