Concurrent Product & Process Design.
We design the product, its process, its compliance and its service together. From the concept stage, not after. The result is simple. A product that wins on the specs buyers care about, is built at cost and quality, and is ready to sell in Australia on day one. DivineLab Worx is the consultancy arm of Sharktech Global.
Design the Product and the Way It Reaches the Market as One System
Most launches are run in sequence. Engineering designs the product, then compliance is checked, then a factory is chosen, then a distributor is found, then marketing begins. By the time the Australian requirements are understood, the design, the sourcing and the commercial commitments are already made. The fixes are expensive and late.
Concurrent Product and Process Design, or CPPD, runs these decisions together and starts them at concept. The product architecture and the manufacturing process are designed as one. Life-cycle planning, from supply and use to service and end of life, begins before the specification is frozen. Production location, suppliers and logistics are treated as product-design decisions, because they are. It is the difference between a niche product and one that wins a market.
Engineered Products That Have to Earn Their Market
CPPD matters most where compliance, cost, quality and service decide success, not the launch price.
Manufacturers entering Australia
International brands appointing a local go-to-market partner to make the product market-ready and compliant.
Sustainable & 3D homes
Homebuilders taking sustainable and 3D-printed homes from concept to a market-ready, compliant offer.
Product redesign to beat a competitor
Benchmarking exact competitor models and setting a target specification that leads where it counts.
The CPPD Operating Doctrine
Seven principles turn a strategy into a product that can be built, certified, supported and sold.
Evidence Discipline, Not Opinion
- No specification without a test that proves it.
- No feature without a full burden analysis of its cost, weight, risk and service impact.
- No launch before after-sales, parts and support are ready.
- Marketing stays subordinate to a defensible product and a working supply and service chain.
- Every assumption becomes a written quote, a test record, a named owner or an issue on the register.
The Reason a Retailer, Manufacturer or Homebuilder Engages Us
A product without distribution is a liability. We connect the specification, the approval pathway, the channel economics and the launch evidence so decisions are made in one room, by people accountable for the result. Nearly a decade of product launch and go-to-market strategy experience sits behind every engagement, backed by the wider Sharktech Global group.
One accountable programme
Specification, compliance, warranty, service, channel and launch aligned in one place, not across four advisers.
Australian market fluency
Operator-level command of homologation, consumer law, distribution and how launches actually work here.
Board-grade evidence
Written quotes, test records, verified partners and a costed critical path a board can approve with confidence.
How a CPPD Engagement Runs
A contained, gated start that de-risks the whole launch before capital is committed.
Common Questions About CPPD
What is Concurrent Product and Process Design?
CPPD is the discipline of designing a product together with its manufacturing process, compliance pathway, cost, quality and service, starting at the concept stage rather than in sequence. Market and manufacturing realities shape the specification before launch, not after.
Who is it for?
Manufacturers, importers and brands bringing an engineered or physical product to the Australian market, especially where compliance, cost, quality and after-sales service decide success, such as retail, manufacturing and sustainable housing.
How much experience does DivineLab Worx have?
DivineLab Worx, the consultancy arm of Sharktech Global, brings nearly a decade of product launch and go-to-market strategy experience across engineered and physical products in Australia.
How is this different from a marketing agency?
A marketing agency promotes a product after it is designed. CPPD shapes the product, its process, its compliance and its service before launch, and keeps marketing subordinate to a defensible product and a working supply and service chain.
Where do you sit within Sharktech Global?
DivineLab Worx is the specialist consultancy arm of Sharktech Global, drawing on the wider group for marketing, technology and industry partnerships while running product-to-market strategy as a dedicated practice.
Design Your Product to Win Its Market, Before You Commit Capital
Engage our strategists for a contained Phase 1 that turns your launch assumptions into board-grade evidence and a costed path to first sale.